by Vivian Unger
Technology has definitely been altering our lifestyle. It is difficult to imagine what we did without our smartphones and all the remarkable apps. Research is indicating some surprising changes with our mobile phone habits. This blog will give us an overview on how we use our mobile phones and if gender is having an impact on eCommerce.
Source: Steve Kovach, Business Insider
According to Nielsen, mobile shopping is up 5 percent from the reported 25 per cent of those that use their smartphones, with women making more of the purchase decisions. This has been a growing development, as wealth seems to be transferring between the genders. Nielsen Newswire reports women have been showing growing trends in purchasing decisions for the small everyday purchases as well as large purchases including furniture, autos and homes. The figures are anywhere from $5 trillion to $15 trillion annually.
Shopping today is now integrated between two channels, online and in-store. Nielsen examined eCommerce behavior, which supports price as the priority for driving purchases. According to them, the key to eCommerce is the combination of online and in-store shopping and marketers need to consider the price-driven consumer along with their use of mobile applications during the entire purchase cycle. Pinterest has been a very effective shopping source that drives consumers to various websites. This new phenomenon offers a chance for the consumers to engage and build relationships with the source during the purchase cycle. Engaging with consumers throughout the online and in-store purchase cycle will assure a win/win transaction.
In summary, we soon may be hearing, “Mobile support-aisle seven,” as we browse through Target. During these economically challenging times, consumers are more value conscious and appreciate using a combination of these channels to achieve their shopping goals.
By Vivian Unger
At the risk of dating myself, I fondly recall the way we conducted business pre-digital age. Be forewarned, this is similar to those stories of walking to school backwards, uphill through twenty feet of snow! When I began my career CNN was in its infancy with 24/7 news, expense accounts were abundant and advertising sales people spent ample face-time with their clients over meals and beverages. Remember, we are talking about pre-cell phones, Internet and even Federal Express. To that end, with more face-time our professional relationships were solid, personal and trusting.
No doubt, technology has changed the dynamics of our business relationships. In many ways, our relationships are virtual. Client face-time has diminished due to the quantity and rapid pace of our business turnover with the digital age.
Networking and building relationships in the digital age require us to work smarter. Liz Lynch, author of “Smart Networking,” says that previously success meant whom you knew or who knew you that led you to open doors and referrals. Now, in the digital age there is a new method of diffusing our relationships. The likeability factor is the key in the digital age.
In order to be likeable one’s credibility has to be strong. In order to raise one’s credibility in the professional world, trustworthy is a virtue. Trust entails keeping promises, doing good work, offering referrals and utilizing Network Gravity in your digital life.
“Smart Networking” describes Network Gravity as a force that automatically draws people to you with whom you have the greatest potential to build mutually beneficial relationships. Through content and community such as Facebook, blogging, e-zine, LinkedIn and Twitter the people that share the most in common with you will become a follower of the conversations, engagements and information you are sharing. Building relationships smarter means be a good person digitally.
By Vivian Unger
For the majority of us, the digital world has changed our lifestyle professionally and personally. In fact, our lifestyle has changed so dramatically that many people stay connected to their digital devices 24/7 managing emails and keeping up with their social media networks. This brings up the question – what drives us to go on vacation?
Maybe a vacation is a chance for you to check-in with Foursquare, share your vacation photos on Facebook and brag to your friends and colleagues, which is now called“smoasting” or social media boasting. On the other hand, a vacation a chance for you to “unplug” and totally get out of your routine.
The new digital age has exposed a symptom suffered by many social networkers. According to MyLife.com in a national survey of social networkers, 56 percent revealed they are experiencing FOMO or (Fear of Missing Out) symptoms. Social networkers are feeling overwhelmed by their digital connections with 42 percent of those surveyed indicating they have multiple social networking accounts and 35 per cent of those are spending at least 31 minutes per day managing these accounts. The survey also indicated 52 percent social networkers have considered or taken a “vacation” from their social networks in the past year.
The folks at Mashable revealed a study asking whether we should be taking a social media break on vacation. We need to honestly ask ourselves how long we can go without checking our cellphone. According to a Time survey, it appears nearly half or 45 percent surveyed could not go more than several hours without their cell phones. Furthermore, 19 percent can manage without their phones for only a week.
So when you are getting ready to take your vacation you need to think about the FOMO and whether it is worth the risk of the sand, salt and seawater getting into your smartphone or tablet.
By Vivian Unger
Social media is all about connecting, engaging and building relationships with people. In a very short period, this technical phenomenon has captivated the world and literally revolutionized countries. Social media comes in a variety of platforms from micro blog, video sharing to social networking just to name a few. Staying connected with friends, colleagues and acquaintances allows us to forge relationships and business alliances with people on a global basis. Should we be concerned about our social media privacy?
When the Edward Snowden news leak stunned the country revealing the snooping practices of the NSA monitoring the communications of net-citizens, many people became very concerned. The majority of our citizens are law-abiding even though incarceration rates continue to climb. Most Americans shudder to think that big brother is monitoring or listening to conversations. Plain and simple, stalking is very creepy. According to a blog from Mashable, there are a number of technology companies sharing content with the U.S. government called the Prism program. Ironically, Twitter is the one technology company that does not have a contract with Prism.
For those who like to live-in-the-moment with an open book documenting their life on the internet, you may think twice. Future employers, business colleagues, schools, organizations and acquaintances will judge you by your content, which can potentially haunt you and your future aspirations. Personal and party photos that you would not normally share with people outside your circle of friends should remain personal.
NBC News offers some privacy advice as it pertains to a new Facebook device calledGraph Search. This device is a completely new way for people to access information on Facebook.
Although this is a privacy-aware device, strangers can look through your photos, places traveled and interests and use this information for marketing purposes. In essence, it will share all the content you have shared on Facebook.
Use some common sense and post content on your Facebook page with a critical eye. Erase any awkward content to keep any information from haunting you in the future. Then, go into your Facebook account setting, and activate your privacy setting to “Friends.” This will only allow your “Friends” to access your content. Finally, be discerning and filter your friends.
Keywords: Social Media Privacy, Facebook, NSA, Stalking, Edward Snowden, Internet, Graph Search, PRISM
by Vivian Unger
The U.S. Census 2010 was one of the most successful surveys to date in terms of citizen response rate. In fact, the response rate was 72 percent saving the taxpayers almost $2 million in door-to-door field surveys. A marketing campaign including social media was the main reason for the successful responses in surveys. We will look at some of the trends and see why the Census can have such impact on our communities.
First, we all have observed that our population is shifting and becoming diverse. The U.S. Census published an overview that describes the race and ethnic population trends. The non-Hispanic White alone population is still statistically the leading major race and ethnic group in the U.S. It is also growing at a slower rate than other populations. The next largest major race group is the Black population. They experienced growth over the decade however; it also grew at a slower rate slightly more than the White race group. Another fast growing new category is people reporting more than one race such as the American Indian, Alaska Native, Native Hawaiian and Pacific Islander. The most significant finding in the 2010 U.S. Census is the growth of the Hispanic population up 43 percent. In Denton County from 2000 to 2010, the Hispanic population grew significantly at 130 percent. The U.S. Census 2010 resulted in such major population shifts that eight states will gain members and 10 states will lose members in the House of Representatives. The top three states with the most gains are California, Florida, Texas and Arizona, with Texas picking up 15 seats in the House of Representatives.
In summary, the Census 2010 was a very successful survey giving us important data about our shifting and diverse population. This data will no doubt enable the states with providing appropriate services for their communities. Texans will certainly see improvements throughout our state thanks to the updated Census 2010 figures.
By Vivian Unger
If you follow the stock market, you noticed that Google’s second quarter performance showed declines of three percent. This is due to the growing trend of consumers moving to digital mobile devices, which is affecting AdWords revenue. AdWords is a Keyword tool used in conjunction with Search Engine Optimizer to boost the ranking online searches.
Is Google slipping with market share? Not necessarily- Google is announcing their new marketing innovation called enhanced campaigns. Enhanced campaigns is a new tool is designed for small and mid-sized advertising programs. Described as an over-simplified system it will encourage wider participation from marketers of all sizes. However, big brands already have their search optimization campaigns in place so this tool does not necessarily apply to them.
The catalyst for this move was Google AdWords, which ran on desktop and mobile search results. Google’s mobile app called AdMob is a separate price. They are now joining the two programs and calling it Enhanced Campaigns, which will cost advertisers more but allow them to run their ads on desktop as well as mobile. There is a new update to the AdWords product, which allows advertisers to click-to-call. This is especially nice for people searching on their mobile phone. Retailers can quickly show a click-to-call ad to people searching on their phone as well as an ad linking to their e-commerce site to a consumer searching on a PC. Remember, the new purchase cycle is now a combination of digital and in- store.
Another Google announcement is set to rock the nation. As you probably know, Google makes money on Motorola hardware. Well, Motorola is announcing the first smartphone designed, engineered, and assembled in Ft. Worth, Texas called Moto X.
Moto X will be a more personalized addition to a consumer’s wardrobe like a watch or wallet.
Technology companies should stand up and take notice of this amazing opportunity for the United States. This product was announced recently in the New York Times, USA Today and Wall Street Journal emphasizing an old-fashioned patriotic theme and a tag line “Designed by you. Assembled in the U.S.A.” Details are still forthcoming on Moto X.